Vietnam Travel » Vietnam Travel Reviews » “Impressive Vietnam” needs cash for advertisement

“Impressive Vietnam” needs cash for advertisement


The government’s VND 25 billion (US $1.47 million) for tourism promotion has not been allocated yet while the opportunities for advertising the “Impressive Vietnam” campaign is passing, said a senior official.
In the context of the global economic crisis, the tourism industry has been hit hard. In early January 2009, the Vietnam National Administration of Tourism (VNAT) launched the campaign called “Impressive Vietnam.” Under this campaign many discount local tours will be introduced to attract foreign visitors.
The Government decided to provide VND 25 billion from the Fund for Trade and Tourism Investment Promotion to this campaign. However, the capital has not been allocated to the tourism industry yet, said Nguyen Manh Cuong, VNAT’s Vice Chief, Vietnam tours.
Cuong said to advertise the “Impressive Vietnam” abroad, VNAT has to borrow money from various donors.
“Expenditures for a fair in Spain, Germany, and Australia are very costly. Hiring stalls at a tourism exhibition in Germany costs us VND 1 billion (US $58,800),” said Cuong.
Advertising “Impressive Vietnam” on CNN in Europe, USA, and Australia, some local channels in China, NHK in Japan, and KBS in South Korea, as well as organizing survey tours for journalist and travel agents have not been held yet due to the shortage of funding.
The Deputy Director of the HCM City Department of Culture, Sports and Tourism, La Quoc Khanh, said it is needed an open financial mechanism to timely advertise Vietnamese tourism, otherwise Vietnam will miss the chance.
The director of Hanoi tourist, a large travel firm in Vietnam, Luu Duc Ke, said because of the fall of foreign tourists to Vietnam, his company is very careful with overseas tourism promotion programs. Some provinces and travel companies are trying to advertise themselves abroad but they have to beg airlines and hotels to reduce fees.
In the last two months, the number of foreign visitors to Vietnam fell by 10% year on year.
VietNamNet.
 
 
 

Other Vietnam Travel News

Visiting Nga Nam floating market in Soc Trang
February foreign tourist arrivals up 32.4%
The herbalist’s temple on Ta Cu Mountain
Vietnam tries to attract MICE tourists through websites
Vietnam aims to receive 5.3 million international visitors in 2011
Ha Long Bay seeks New 7 Wonders of World status
Vietnam has 470, 000 foreign arrivals in January
Private airlines running the risks of having operation licenses revoked
Vietnam to hire consultancy firm for tourism marketing?
Huong Pagoda Festival opens
Vietnam’s treasures on display in RoK
Quang Ninh welcomes large numbers of tourists
Travel firms ready to raise tour fees following petroleum price increases
Diplomats learn more about Vietnam’s culture
Unspoilt Ninh Van Bay is perfect holiday hideaway
Quang Ninh looks to improve safety of boats on Ha Long Bay
Taste of home in a sausage
Northern natural beauty, traditions call out to adventurous travellers
Ceremonies set for large turn outs
Photo competition to spotlight Vietnam's world heritage sites

Year-end boom for tourist industry

Customize your trip

Popular Vietnam Tours



Indochina Hotels


Indochina Tours

Vietnam Travel Services

ETHNIC TRAVEL VIETNAM COMPANY. All rights reserved ©2010

Email: contact@ethnictravelvietnam